Sunday, October 6, 2013

Citilink

Citilink

Citilink
CitilinkThe company was founded in 2001 and functioned as an alternative low-cost airline, competing with other Indonesian airliners on domestic routes. Citilink ceased operations on 15 January 2008 with plans to consolidate and recommence operations with a new format and new services in the 1st quarter of 2008. Citilink was subsequently re-inaugurated on August 8, 2008 by Emirsyah Satar, CEO of Garuda Indonesia. In August 2008 it was announced that Citilink would resume flight services in September 2008. Issued investment reached U.S. $ 10 million, with details of 60% for fuel, 17% for aircraft maintenance and the rest for other expenses. Citilink operated as a profitable subsidiary of Garuda Indonesia in addition to other subsidiaries including GMF AeroAsia and Aerowisata.
Citilink originally commenced operations using 5 Fokker F28 being the remnants of the F28 fleet operated by Garuda Indonesia, later expanding operations and commencing services with Boeing 737â€"300 and 737-400 series aircraft.
In May 2011 Garuda announced plans for a spin-off of Citilink. The new business plan is for Citilink to become a separate business entity in the 1st quarter of 2012 with a full brand overhaul for the airline, including a new livery design, new website, a new cabin interior design, new advertising and marketing strategies and new cabin crew uniforms. An integral part of this plan is for Citilink to secure 25 new Airbus A320s and utilising these new and more economical aircraft to expand into a significant regional low cost carrier with the anticipation that by 2015, Citilink will contribute 30 percent of Garuda Indonesia's revenue.
Citilink will carry 2 million passengers in 2011 and is targeted to reach 8.3 million passengers by 2013 with route expansion to the eastern part of Indonesia and regional international routes to Malaysia, the Philippines, Thailand, Singapore and Australia.
On August 9, 2011 Garuda Indonesia finalised an order for 25 A320 aircraft with an option of 25 more, making the airline a new customer for the Airbus single aisle aircraft type. The order consists of 15 Airbus A320 and 10 Airbus A320neo, with 5 units expected to be delivered each year between 2014 to 2018. All A320s are to be operated by Citilink and are proposed to replace the existing 737 fleet. The fleet upgrade program was valued at around $2.13 billion.
By late 2011, Garuda Indonesia was seeking for more used A320s in preparation for the launch of proposed international Citilink services in 2012. In September 2011 the airline announced plans to introduce four more used A320s to enter into service between October 2011 and February 2012. The five A320s are outside of Garuda Indonesia's firm order of 25 A320s announced on June 21, 2011.
In December 2012, Citilink placed an order for 25 ATR 72-600 with options for 25 more. This was Citilink's 1st direct order to a manufacturer. A direct order for 25 additional A320neo followed in January 2013, bringing up the total order to 35.
Citilink’s 1st A320 arrived in late June 2011 and was painted and readied in Citilink’s new livery at the Garuda Maintenance Facility. The aircraft was configured with 180 seats and is a used aircraft. This 1st A320 entered into service on 16 September 2011, linking Jakarta with Balikpapan, Banjarmasin and Medan.
Citilink continues to operate ex-Garuda narrow body aircraft consisting of four Boeing 737-300s and four Boeing 737-400s in addition to the recently commissioned used A320, however the airline has announced these ageing aircraft are soon to be phased out. The new A320 fleet is intended to allow the airline to complement the existing services to eight cities in Indonesia with plans for new destinations.

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